Businesses are always looking for new ways to increase revenue and lower their marketing costs. To do this, brands keep employing strategic tools to reach these targets. One of the tools gradually making a mark as industry standard for marketing and communication is voice SMS.
Voice sms is a communication channel that is relatively cheaper and easily scalable compared to other marketing channels and tools. By sending pre-recorded voice messages, companies can create a personal connection with customers and make their communication stand out.
Whether it’s for delivering crucial company updates, running product activations, or managing customer inquiries, Voice SMS is gradually changing how businesses communicate with their customers and vice versa.
In this article, we will be looking at five(5) key use cases of how your business can use voice SMS to create a personal connection with customers while making your communication more memorable and impactful.
What is voice SMS
Voice SMS is a communication channel that lets businesses send multiple voice messages at a go. It works similarly to a phone call but with pre-recorded audio playing when customers answer the phone, giving your communication a more personal touch.
Voice SMS is ideal for delivering personalized messages or marketing campaigns where a more direct communication method is required. It ensures that your message is received and understood, combining the reach and power of personalization of a phone call.
Five(5) Voice SMS campaign use cases
#Case 1: Customer Feedback and Survey
One of the most valuable use cases for voice sms is for collecting surveys and feedback from your customers. By integrating voice sms with customized automated systems, brands can request customer opinions after business interaction and gain valuable insights into customer satisfaction.
E-commerce and Healthcare companies may use these automated voice call systems to generate higher response rates in customer satisfaction data compared to text-based surveys or direct interactions.
#Case 2: Event Invitations and Reminders
Brands in the hospitality industry can adopt voice sms to invite attendees or send reminders about event dates, times, and locations. Whether it’s a product launch or networking event, the personal touch of voice increases the likelihood of engagement.
For instance, a restaurant opening a new branch can with the power of Voice SMS, send consistent reminders about event date, time, and location to customers. This creates a personalized experience and ensures attendees don’t miss key details.
#Case 3: Customer Service Appointment reminders and confirmations
For businesses in industries like healthcare, beauty services, and repair centers, voice SMS can help your brand reduce no-shows by sending voice-based appointment reminders directly to customers.
It ensures customers receive timely reminders appointment reminders while reducing operational disruptions.
#Case 4: Alerts and Reminders
In the telecommunications, finance, and logistics industries where timely alerts are crucial, brands can employ voice sms to deliver urgent alerts and notifications for product launches, delivery updates, critical service notifications, etc.
This ensures that key service notifications have a higher reach than the traditional sms channel.
#Case 5: Marketing Promotions and Special Offers
Retailers, restaurants, and e-commerce businesses can use voice sms to promote discounts, flash sales, and other special offers. This channel helps your brand grab the attention of customers during activation/discount promotions which requires a bit of convincing. Voice sms can be used in this instance for creating a personal touch to offers, and promotions that text messages often lack.
Choose NALO Solutions for your Voice SMS Campaigns
Ready to make your communications stand out? Get started with a free NALO Solutions account and join brands like yours that are building lasting relationships with voice SMS.
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