The emergence of Artificial Intelligence (AI) is gradually transforming business operations and their effectiveness. For example, AI is helping brands improve customer experiences, save time, and boost overall efficiency.
Since the launch of ChatGPT by OpenAI in late 2022, brands all over the world are actively exploring how they can leverage various AI tools to make their work more efficient or effective.
According to data from Statista, the Marketing and Advertising industries will see the most adoption of AI tools by 2025, making it the leading industry to adopt various AI tools.
This will change how businesses communicate with their customers and vice-versa; with the help of AI. Brands will now heavily depend on AI for SMS, email, or other marketing/advertising campaigns.
In this article, we will look at how we can use NALO Solutions Limited’s SMS AI called Autocompose to generate text messaging campaigns.
What is Generative AI in SMS Marketing
Generative AI in SMS marketing is using AI and artificial intelligence tools to streamline your SMS marketing processes, like composing and sending bulk SMS campaigns.
Meanwhile, using AI in SMS marketing is not only limited to composing or sending SMS campaigns.
Brands can also use AI to streamline all their SMS marketing processes like; optimizing campaign analytics, segmenting contacts according to their interactivity rate, and tracking the effectiveness of their overall SMS campaigns using AI.
How to use NALO Autocompose AI to generate SMS campaigns
- Visit app.nalosolutions.com and log in with your username & password.
- Tap on Auto-compose.
- Enter message ideas (We are a fast food joint called Crunchy Bites that wants to send text messages to customers for them to patronize our food varieties tomorrow, which is a holiday called Kwame Nkrumah Day. Prepare a text message for this fast food joint with a 15% discount if they patronize tomorrow).
- Select the tone of your message.
- Toggle character limit is 160-970 characters.
- Tap on generate to compose SMS.
- Tap on Insert to add a message to your campaign.
Types of SMS campaigns you can generate with Autocompose
1. Collecting Customer Surveys
During surveys, we can use AI to craft messages that will help us collect feedback from our customers easily.
2. Customer Support
Customer support messages allow brands to communicate with their customers when they are facing an issue. In this example, we have simulated this experience with AI.
3. Promoting Flash sales
When promoting flash sale offers, AI does a good job of preparing content for your text messaging campaign. It includes all the needed factors that make a flash sale successful like, the sense of urgency (a.k.a fear of missing out), the discounted rate, the company name, and a great copy.
Best Ways to use Autocompose to generate Messages
While there is no set formula for composing SMS campaigns with AI, here are a few best practices to guide you in getting the best responses from generative AI for your SMS campaign.
- State the role: Let AI assume the role of a proven expert; this way, AI can fine-tune its responses in that tone or voice. For example, “You are the marketing manager for XYZ company.”
- State the tasks: This is where you define what tasks you want the AI to perform for you. For example, “I want to send a general blast to prospects to download and sign up for your new app called XYZ app.”
- Provide a context: Tell AI the dynamics of your campaign. Here, you will describe or paint a picture for AI to use in composing your SMS campaigns. For example, “The app can be downloaded on Google Playstore and Apple Appstore.”
- Direction: Are there any constraints? what are the dos and don’ts? Do you want this message in a particular format?
- Set a tone and Toggle word count: Every campaign and how you want to sound. If it’s for flash sales, you can choose persuasive. For support-generated messages, select empathetic or professional.
Also, make use of the word count to choose the number of character limit for your message.
P.S. A page in SMS Marketing is 160 characters, 306 for 2 pages, and so on.
Benefits of using Generative AI in your SMS Campaigns
1. Improved Creativity: When it comes to SMS marketing, creativity is key to making your campaigns stand out and resonate with your target audience. Using AI enables you to write messages from different styles or perspectives because of the vast data points and patterns available to Generative AI.
2. Save time: Using AI in your SMS sending process ensures that you save more time, as it takes away the burden of coming up with new content every time you want to send out a campaign.
3. Write messages that resonate with the target audience: AI can analyze data on customer behavior, preferences, and interests by crafting messages that are engaging and tailored to customers.
Choose NALO for your SMS Marketing
Ready to kickstart your SMS Journey? create a free SMS account and join brands like yours that are building lasting relationships with their customers.
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