Different kinds of SMS campaigns will determine what keywords to use. For example, a keyword like “FLIGHT” may be used to register and communicate flight information details to customers of an airline company.
In order for a keyword to be effective, it must be easy to grasp and memorable. For example, a keyword boldly written on an advertising board may easily grab the attention of your customers. This will provide your campaigns with unmatched efficiency and effectiveness.
In this article, we will be looking at how we can select keywords for your Two-way SMS campaigns.
What are SMS Keywords?
An SMS keyword is a word or phrase(sometimes alphanumeric) that is used by companies to interact with their customers. SMS keywords work together with SMS shortcodes. Brands use these keywords to sign customers up for particular campaigns, receive feedback, join SMS competitions, or provide exclusive deals for customers.
Keywords are usually easy to remember and must communicate the essence of the campaign. It provides the advertising team the opportunity to seamlessly communicate the campaign without confusing their audience.
For example, a hospital may use the keyword SCAN for exclusive deals for customers. “Text SCAN to 15606 to receive a free vitals scan on your next visit.”
What are some types of Keywords?
1. Action keywords:
Action keywords are special keywords that are used to initiate specific actions from customers. For example, a keyword like RECIPE can be used by Maggi to share their tasty recipes with customers. For example, “Reply to this message with Recipe and we will share our favorite Maggi Abenkwan recipe.”
2. Opt-in Keywords:
Opt-in Keywords are action words that customers use when subscribing to your services (deals, packages, and discounts). An example of an opt-in keyword is “JOIN” or SUBSCRIBE. For example, “Text Join to 1414 to opt-in to our lucky draw.”
3. Opt-out Keyword:
Customers use opt-out keywords to unsubscribe from promotional and other campaigns from your brand. Keywords like STOP or CANCEL can be used to unsubscribe users from campaigns. For example, “Reply with Stop to cancel this recipe service.”
4. Informational Keywords:
To let your customers know more about a campaign or product offering, you may choose Informational keywords. An example is INFO, which is used to know more about a campaign. For example, “Text Info to 31354 to learn more about our new scholarship program.”
5. Support keywords:
A support keyword is used in providing additional assistance to customers for a campaign. For example, a keyword like HELP or SUPPORT can be good in assisting customers in a campaign.
Tips to select keywords
1. Must be memorable:
The Keywords you select for your campaigns must be easy to recall. A memorable keyword is short and devoid of phrases or longer words. Pretend you have only a few lines on an advertising board to make your mark.
2. Must be relevant to the campaign:
The process of choosing your campaign keyword needs to be meticulous. You cannot select a keyword that does not highlight the purpose of your campaign. For example, a keyword like SUPPORT is more relevant than HELLO for help campaigns.
3. Short, if possible One word:
Make sure your campaign is simple. If possible, a word synced with your campaign may do the magic. For example, SPICY instead of SPICY FOODS for a spicy food campaign.
Choose the best SMS Keyword Provider
Choosing a good SMS keyword for your 2way SMS Campaigns may provide you with an unparalleled advantage over your competitors. Meanwhile, with NALO, you can create effective keywords that fit your marketing objectives.
Join several businesses like yours that are using the NALO platform to create SMS keywords for their 2way SMS campaigns in Ghana. Register a free SMS account and join brands like yours in choosing the right SMS keywords for their campaigns.
Read Next:
