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Posts by Joseph Appiah-Duku

Home » Archives for Joseph Appiah-Duku » Page 2
About Joseph Appiah-Duku
Joseph Appiah-Duku is a Digital Marketing Specialist at NALO Solutions, leveraging his IT background to excel in PPC, SEO, and content marketing. His career began in IT, but extensive training in digital marketing facilitated a seamless transition. Joseph's expertise has driven significant month-on-month increases in traffic and sign-ups at NALO Solutions. He has authored articles on SEO algorithm changes, guiding businesses in adapting to industry shifts. In addition to his writing, Joseph hosts video shows and webinars, engaging audiences and promoting NALO Solutions as a passionate brand ambassador. His commitment to the company's values and solutions is evident in all his endeavors. Outside of work, he enjoys watching sci-fi movies and learning new languages, showcasing his love for continuous learning.
Google marketing live 2024

Talking Points: Google Marketing Live 2024 Summary

Posted by By Joseph Appiah-Duku May 23, 2024Posted inGeneral blogs
Google Marketing Live 2024 was marked with a lot of advancement in the AI x Marketing world and how Google AI will aid advertisers in reaching their goals.  Every year, during Google Marketing Live, Google…
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SMS OTP

How to choose an OTP SMS provider for your Business

Posted by By Joseph Appiah-Duku May 9, 2024Posted inProducts
One-time passwords or OTPs as they're popularly called are a great way to keep your customers and platforms secured from brute-force attacks. Adding OTP to your applications adds an extra…
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helpful content

Google is killing SEO for bloggers, How to approach blogging in 2024

Posted by By Joseph Appiah-Duku May 3, 2024Posted inGeneral blogs
I have written several articles about bloggers losing month-on-month traffic consistently since the helpful content update. But this trend is set to continue until Google realizes its goal of wiping…
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Navigating Google’s new Ranking Factors for your Business: AI-generated content may be impacted

Navigating Google’s new Ranking Factors for your Business: AI-generated content may be impacted

Posted by By Joseph Appiah-Duku March 25, 2024Posted inGeneral blogs
The month has ended, and you are checking your traffic report, but you witnessed your search traffic dropped significantly. Wait what did you do wrong? Why is there a huge…
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brand strategy

How to create an effective brand strategy for your business

Posted by By Joseph Appiah-Duku March 21, 2024Posted inGeneral blogs
Most of the time, people interpret a brand as a logo, a symbol, or any identity that differentiates several businesses. While this is true, there is more to a brand than just…
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Yahoogle

How to Prepare your Business for the new Google & Yahoo Email Protection Policies

Posted by By Joseph Appiah-Duku February 26, 2024Posted inGeneral blogs, Products
Do you know the new inbox verification by Google and Yahoo? Do you know it may affect the delivery of your emails? According to experts, Businesses may see a direct…
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Search ai

How to prepare your business search performance for SGE

Posted by By Joseph Appiah-Duku February 7, 2024Posted inGeneral blogs
One of the best things, well, not so good (if it affected your job negatively), that happened to us in 2023 was the emergence of AI technologies in all fields…
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Nalo AI

How to use NALO Autocompose AI to generate SMS Campaigns

Posted by By Joseph Appiah-Duku December 14, 2023Posted inProducts
The emergence of Artificial Intelligence (AI) is gradually transforming business operations and their effectiveness. For example, AI is helping brands improve customer experiences, save time, and boost overall efficiency.  Since…
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bulk sms for hospitals

How Hospitals can benefit from using Bulk SMS

Posted by By Joseph Appiah-Duku December 10, 2023Posted inProducts
Appointment reminders, out-patient bookings notifications, and periodic health, and dieting tips are all ways in which hospitals can use Bulk SMS to improve customer satisfaction in their healthcare delivery. In…
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sms retention

How to use SMS as a Customer Retention Tool

Posted by By Joseph Appiah-Duku October 24, 2023Posted inGeneral blogs
Customer retention is one of the most significant marketing techniques - yet it is mostly overlooked by so many. Meanwhile, having a strong customer base can significantly impact growth and…
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