Joseph Appiah-Duku is a Digital Marketing Specialist at NALO Solutions, leveraging his IT background to excel in PPC, SEO, and content marketing. His career began in IT, but extensive training in digital marketing facilitated a seamless transition. Joseph's expertise has driven significant month-on-month increases in traffic and sign-ups at NALO Solutions. He has authored articles on SEO algorithm changes, guiding businesses in adapting to industry shifts.
In addition to his writing, Joseph hosts video shows and webinars, engaging audiences and promoting NALO Solutions as a passionate brand ambassador. His commitment to the company's values and solutions is evident in all his endeavors.
Outside of work, he enjoys watching sci-fi movies and learning new languages, showcasing his love for continuous learning.
Every day businesses all over the world are looking for new and effective ways to communicate with their customers and vice versa. While the emergence of email and SMS has…
Last week, I received an SMS from someone attempting to organize a reading marathon. Immediately, I was thrown into confusion. Even though there was a Sender ID, I swiftly flagged…
After 14 weeks of thrilling creative performances from the SECA 24 contestants, 21st August 2024 saw the organizers crown four(4) creatives at the NALO Solutions premises as the winners of…
The use of text messages for spam activities has been on the rise lately. This is due to the relatively cheaper cost of SMS, compared to the other communication channels.…
Different kinds of SMS campaigns will determine what keywords to use. For example, a keyword like "FLIGHT" may be used to register and communicate flight information details to customers of…
Accra, Ghana – June 07, 2024 – NALO Solutions Limited, the leading Bulk SMS & Email services firm based in Accra through its CSR arm; NaloCares, has made a significant…
Google Marketing Live 2024 was marked with a lot of advancement in the AI x Marketing world and how Google AI will aid advertisers in reaching their goals. Every year, during Google Marketing Live, Google…
One-time passwords or OTPs as they're popularly called are a great way to keep your customers and platforms secured from brute-force attacks. Adding OTP to your applications adds an extra…
I have written several articles about bloggers losing month-on-month traffic consistently since the helpful content update. But this trend is set to continue until Google realizes its goal of wiping…
The month has ended, and you are checking your traffic report, but you witnessed your search traffic dropped significantly. Wait what did you do wrong? Why is there a huge…