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Posts by Joseph Appiah-Duku

Home » Archives for Joseph Appiah-Duku
About Joseph Appiah-Duku
Joseph Appiah-Duku is a Digital Marketing Specialist at NALO Solutions, leveraging his IT background to excel in PPC, SEO, and content marketing. His career began in IT, but extensive training in digital marketing facilitated a seamless transition. Joseph's expertise has driven significant month-on-month increases in traffic and sign-ups at NALO Solutions. He has authored articles on SEO algorithm changes, guiding businesses in adapting to industry shifts. In addition to his writing, Joseph hosts video shows and webinars, engaging audiences and promoting NALO Solutions as a passionate brand ambassador. His commitment to the company's values and solutions is evident in all his endeavors. Outside of work, he enjoys watching sci-fi movies and learning new languages, showcasing his love for continuous learning.
third party cookies

How to align your marketing in the Cookie-less future of 2025 & beyond

Posted by By Joseph Appiah-Duku December 20, 2024Posted inGeneral blogs
How to align your marketing in the Cookie-less future of 2025 & beyond Google may have made a huge U-turn on deprecating third-party cookie tracking across its Chrome browser, but…
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add voice sms

How to integrate Voice SMS as a marketing channel for your Business

Posted by By Joseph Appiah-Duku December 11, 2024Posted inProducts
While implementing a new martech tool for your business may be associated with first-time challenges, integrating voice SMS into your martech stack with a trusted brand like NALO Solutions not…
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voice sms

5 Use Cases of Voice SMS for Your Business Communication and Marketing

Posted by By Joseph Appiah-Duku December 10, 2024Posted inProducts
Businesses are always looking for new ways to increase revenue and lower their marketing costs. To do this, brands keep employing strategic tools to reach these targets. One of the…
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voice sms

How Voice SMS Campaigns boosts customer Engagement

Posted by By Joseph Appiah-Duku October 17, 2024Posted inProducts
Every day businesses all over the world are looking for new and effective ways to communicate with their customers and vice versa. While the emergence of email and SMS has…
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bulk sms sender Id

Sender IDs and it’s Significance to Bulk SMS Communications

Posted by By Joseph Appiah-Duku September 4, 2024Posted inProducts
Last week, I received an SMS from someone attempting to organize a reading marathon. Immediately, I was thrown into confusion. Even though there was a Sender ID, I swiftly flagged…
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seca 2024 awards

4 Outstanding Creatives Win Big at the SECA 2024 Awards

Posted by By Joseph Appiah-Duku August 28, 2024Posted inEvents, General blogs
After 14 weeks of thrilling creative performances from the SECA 24 contestants, 21st August 2024 saw the organizers crown four(4) creatives at the NALO Solutions premises as the winners of…
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spam sms

How to Identify and Report SPAM Text Messages [7 Examples included]

Posted by By Joseph Appiah-Duku June 18, 2024Posted inProducts
The use of text messages for spam activities has been on the rise lately. This is due to the relatively cheaper cost of SMS, compared to the other communication channels.…
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choose sms keyword

How to choose an SMS keyword for your 2Way SMS campaign

Posted by By Joseph Appiah-Duku June 13, 2024Posted inProducts
Different kinds of SMS campaigns will determine what keywords to use. For example, a keyword like "FLIGHT" may be used to register and communicate flight information details to customers of…
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nalocares ict lab

NALOCares sets up a Computer Lab for Luom Presbyterian School

Posted by By Joseph Appiah-Duku June 7, 2024Posted inEvents
Accra, Ghana – June 07, 2024 – NALO Solutions Limited, the leading Bulk SMS & Email services firm based in Accra through its CSR arm; NaloCares, has made a significant…
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Google marketing live 2024

Talking Points: Google Marketing Live 2024 Summary

Posted by By Joseph Appiah-Duku May 23, 2024Posted inGeneral blogs
Google Marketing Live 2024 was marked with a lot of advancement in the AI x Marketing world and how Google AI will aid advertisers in reaching their goals.  Every year, during Google Marketing Live, Google…
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