SMS marketing remains one of the most used and effective communication channels for most businesses in 2023. Did you know 2.1 trillion text messages were sent out in 2020 alone?
SMS has an open rate of 98%, whiles 90% of text messages received are read in the first three minutes of delivery.
Despite all the advantages, only a few businesses are leveraging this channel for their business. According to MediaCaptain, 61% of marketers still don’t use SMS for their business, giving you a competitive advantage if you are already using this channel.
In this article, we will explore some statistics about SMS marketing and how it can help your business achieve its goals.
Why Businesses should use SMS
Do you know why SMS marketing is one of the most popular marketing channels for businesses? Well, it works! and it does for every business. These SMS statistics will help you understand why most businesses love the SMS channel.
- 9 out of 10 people will see what you send them – SMS has an open rate of 98%.
- 90% of text messages are read within the first 3 minutes of delivery.
- It takes the average person 90 seconds to read and respond to a text message.
- About 61% of marketers are still not using SMS. Start now and gain an advantage over your competition.
- Business appointment reminders through SMS reduced missed appointments by 26%. (Broadly)
- Consumers who receive SMS marketing messages are 40% more likely to convert rather than those who don’t.
- Text messaging helps businesses drive revenue. About 96% of marketers using SMS say it helped them drive revenue.
- 64% of consumers believe businesses should text them more often.
- Using branded links or vanity URLs in SMS marketing campaigns can increase brand visibility and boost CTRs by up to 39%.
- More than 50% of consumers would prefer text messaging over phone calls for customer support rather than phone calls.
How do Customers feel about text messages?
The general feeling of consumers receiving SMS from brands they know is excellent. Customers feel they need to receive updates from brands they love via SMS.
- 75% of consumers prefer texts to Ads.
- 67% of customers find SMS reminders about upcoming appointments helpful.
- 9 out of 10 consumers prefer to communicate with businesses through text messages.
- 77% of consumers are likely to have a positive perception of a company that offers texting capability.
- 67% of people would rather text a business about appointments and scheduling rather than use email or phone.
- 75% of people prefer SMS communications for deliveries, promotions, and surveys.
General text Messaging and SMS statistics
- 5 billion people send and receive SMS globally. That is about 65% of the world’s population.
- SMS can help you gain an advantage over your competition – about 61% of marketers still don’t use SMS.
- SMS has a higher response rate(45%) as compared to other marketing channels. Email has a 6% response rate.
- In 2020, there were 2.1 trillion text messages exchanged, an increase of 52 billion messages since 2019.
- Customers send an average of 13 texts on their phones each day – four times more than the average number of emails sent on their phones per day.
- 76% of millennials prefer texting because of the ability to check messages on their own time.
- 47% of marketers believe the retail industry uses SMS most effectively.
- 73% of businesses plan to increase their SMS budgets in 2019.
What is the future of SMS marketing for businesses?
Mobile phone adoption
- The number of people who send and receive messages is predicted to rise to 5.9 billion by 2025.
- Smartphone usage is expected to increase to 77% of the global population by 2025.
- By 2022, 70% of all customer interactions will involve emerging tools like chatbots and messaging.
- Experts predict that 3.5 trillion SMS business messages will be sent in 2023. One trillion more of the total business SMS sent in 2019.
Include SMS Marketing in your Marketing Mix
Here, we looked at some facts and statistics of SMS Marketing that may be relevant to your business.
Ready to kickstart your SMS Journey? Create a free SMS account and join the NALO SMS family. Today!
References
- (Broadly)
- (Media Captain)
- (Avochato)
- (Attentive Outlook)
- (TextBetter)
- (Zipwhip)
- (Skipio)
- (Tatango)
- (Sales Message)
- (EZ Texting)
- (Vodafone)
- (SMS Global)
- (CTIA)
- (Finances Online)
- (Open Market)
- (SMS.to Blog)
- (SlickText)
- (Gartner)
- (MOBtexting)
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