Bulk SMS is an excellent tool for businesses to stay in touch with their customers. It allows you to send mass text messages to all your customers simultaneously.
According to a recent study, seven(7) out of every ten(10) people own a smartphone in 2020, making it easy to reach at least seven(7) out of ten(10) customers you have. Another research conducted also stated that 90% of customers you send text messages to read in less than 3 seconds. The SMS channel also has a read rate of 98%.
The data above confirms why sending SMS is the preferred choice by businesses in reaching their customers rather than the other forms of marketing. Bulk SMS messaging works well for both B2B and B2C environments.
Why should businesses use bulk SMS Messaging?
Bulk SMS is a very effective means of communication and marketing for businesses. You can use it to build relationships with your customers, promote new products, remind them about important events, etc. It’s easily accessible and less expensive to deploy. All you need is your phone or PC with an active internet connection.
Here are some ways in which you can use bulk SMS messaging for your business:
Customer communication
Bulk SMS is a great way to communicate with customers. You can send customers an update about new products or promotions you are running, or give them important information like account details or product delivery updates.
Event notifications
If your company organizes events like seminars, conferences, or product launches, you may use bulk SMS to notify people about the event’s location, time, and date so they don’t miss it. This will also help you in getting more attendees for your event as people will know exactly when and where the event is happening.
Sending reminders
People often forget about things like paying bills on time or completing tasks by a certain date. In such cases, if you send them a reminder through bulk SMS right before their deadline arrives, they are more likely to remember what they need to do and complete their task on time without any hassle.
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