The complete guide to sending BULK SMS

Bulk SMS is redefining how businesses interact with their customers these days. It is helping Businesses send product updates and promotional messages to their customers directly on their mobile phones.

Over the years, the SMS channel has become a central communication tool for businesses around the globe. SMS Marketing is reliable and easy to use. It helps businesses capture the attention of their clients from all over the world with just a simple click of a button.

However, sending bulk SMS isn’t limited to only large companies. Individuals and small businesses can use this channel to send blast messages or broadcasts to their customers and families using Mass texting services.

Imagine a school sending PTA notices to parents or an individual sending the same message to 25-30 contacts, one after the other. This is a very tedious and challenging task for anyone.

That is where Bulk SMS services come in, to help you send these messages once to everyone online with just a PC or your phone.

Why choose Bulk SMS?

Here is why you should choose text-based messaging for your business’s campaigns.

• According to Forbes, the average person takes 90 seconds to respond to text messages whiles using 90 minutes to answer emails.
• According to Campaign Monitor, the SMS channel has an open rate of 98%, making it very effective for marketers to communicate with their customers around the world.
• In a study according to Busines2Community, fifteen (15) million+ text messages are sent every minute.

These statistics confirm why 65% of marketers prefer SMS marketing calling it a very “effective” communication channel for businesses.

How can I use Bulk Text messaging for my Business?

The potential of Text Messaging marketing is enormous. Both Large-scale and small businesses can employ mass texting platforms to:

• Send promotional messages to all your customers( sales promos, discount packages, one-time offers, coupons, etc.)
• Send regular company notifications to clients (downtime notices, scheduled maintenance alerts, etc.)
• Sending quick updates about new product lineups, upcoming events, etc.
• Send OTP messages for sign-up confirmations.

What are some benefits of Text Message Marketing

Below are some benefits of using text message marketing for Businesses.

1. Full software-based automation

With text messaging marketing everything is done with software without any manual efforts. The software can schedule and send messages anytime you want.

2. Engage clients with two-way conversations:

Bulk messaging allows you to turn every blast into a two-way communication allowing you to get responses from your customers.

3. Scalability:

Text message marketing allows you to reach more customers simultaneously at an affordable price. As long as you have a database of opted-in contacts, you are good to go.

How to get started with Bulk SMS

To start sending Bulk SMS, you need a text messaging platform like NALO SMS. You can send affordable messages to all your clients in over 150+ regions worldwide.

Our text messaging software supports personalized messages allowing you to include all the recipients’ names in the message. This generally improves the SMS open rate.

Here is how to send Bulk SMS on any Bulk messaging portal.

• Upload your contacts: upload all the contacts you want to send SMS to. Accepted file formats are: .txt, .csv, .xlsx, .xls, .xlsm. Sample.
• Choose your Sender ID: The name you want to appear to customers when they receive your message. Read more about sender IDs here.
• Draft message: type whatever content you want to send to your customers.
• Personalize: Choose to personalize when you want to send messages with recipient names. 
• Schedule and Send: Schedule and send messages with our messaging platform. We offer 99.9% delivery rates to all our clients.

Can I send Bulk SMS for free?

Although there are free bulk SMS services available, they all have certain limitations that make sending SMS very difficult. Sometimes you are allowed to send SMSs to just a few people, which will not be enough for a large client base. 

Also, free text messaging platforms do not provide you with support for downtime vulnerabilities. Your company may miss important schedules with your text messaging campaigns.

Meanwhile, with paid SMS services like Nalo, not only do we provide you with the most affordable rates on the market, we can guarantee you 24/7 support for our service. We care about your business, and we want you to grow. That is why we also provide you with in-depth analytics for message delivery rates. 

Tips for sending Bulk SMS online

• Always send messages to opted-in contacts.
• Do not send messages past 6 PM as per NCA rules.
• Do not spam customers’ inboxes with messages.
• Choose the best platform that is: easy to use and customize, allows you to personalize messages, gives you analytical reports, and provides you with a dedicated support team.
• Use a friendly/warm tone.

Choose NALO for your SMS marketing campaigns

Every successful SMS campaign requires a dedicated partner for effective solutions. NALO Solutions can help!

With over 13 years of experience in the text messaging industry, we have partnered with top organizations in the Telecoms, Financial, NGO, & educational institutions, etc. 

Whatever your messaging needs are, we are here to assist you in growing your business. Contact our Sales team today & let us show you how you can use Text Messaging marketing to build lasting relationships with your customers.

Read Next:

• What is a sender ID and how to get it