After 14 weeks of thrilling creative performances from the SECA 24 contestants, 21st August 2024 saw the organizers crown four(4) creatives at the NALO Solutions premises as the winners of their categories in the prestigious Smartcast Emerging Creative Awards 2024.
The Smartcast Emerging Creative Awards(SECA) is a yearly awards scheme organized by the Smartcast Team to recognize talented creatives in the Ghanaian Creative Arts space while showcasing and promoting their businesses.
This year’s Awards featured a variety of categories with each designed to highlight the prowess of the local creative industry and its contributions to social impact. For example, The Best Fashion Designer took the audience through a fourteen(14) weeks journey of amazing local fashion styles and trends. The remaining categories include; The Best Makeup Artist, The Best Artist, and The Best Photographer. Judging was based on the audience votes with each winner garnering the highest votes cast in their respective categories.
The highlight of the event was the award presentation, where winners of each category were honored with a cash prize of GHS 5000.00 and a plaque to support their businesses. Runners-up also received citations recognizing their exceptional contributions to the creative arts.
Speaking at the event, Mrs. Marlwyn Lydia Ayew, Lead for the SECA 24, emphasized their commitment to supporting creatives by promoting their businesses with media and networking opportunities that would propel their brands forward.
“Creatives have over the years contributed a lot to social impact in the country. However, only a few are recognized for their efforts in this sector. This award [therefore] seeks to shine the spotlight on emerging creatives who are driving innovations in the Creative Arts industry,” she said.
SECA 2024 was a resounding success, a testament to the incredible talent and innovation within our community. As we look to the future, we want to invite more creatives to participate and more sponsors to join us in this journey of creative empowerment and recognition.
About SECA 2024
The Smartcast Emerging Creatives Awards is an innovative award competition designed to showcase and promote the talents of young and emerging creatives.
Aimed at providing exposure and recognition to up-and-coming artists, the competition is proudly sponsored by NALO Solutions Limited – the leading provider of Bulk SMS, USSD Short & Long Codes, and Bulk email and Payment services in Ghana. With over 3M annual transactions, we are trusted by over 50,000 happy customers in Ghana and around the world.
